ConvertEarly access

Opinions in. Proof out.

Proof, the object

Stop guessing.Starttesting.

Split testing means showing two versions of the same thing to two groups of real visitors at the same time, and keeping the one that performs better. Proof does that for websites, landing pages, online shops, emails and newsletters. We built our own product for it: it splits fairly, measures properly, calls a winner only when the result holds, and its agents propose the next test and write the variants, so the learning never stops.

For exampleTwo headlines, one fair split of real visitors, and a winner called only when the numbers carry it.

Before Proof.After Proof.

Most changes to a website are decided in a meeting. Someone likes the new headline, the button moves, and nobody can say afterwards whether it helped or hurt.

  • Decided in a meeting.
  • One redesign every few years.
  • Nobody knows if a change helped.
  • Testing is a project.
  • The ideas run out.
  • Emails sent and forgotten.

Proof replaces opinions with evidence. Every important page, shop and email is always being tested, the winner stays, and the next question is already running.

What it does.

Websites and landing pages

Headlines, offers, layouts, images and calls to action, tested on real visitors.

Online shops

Product pages, prices as shown, checkout steps and bundles, tested for revenue, not for clicks.

Emails and newsletters

Subject lines, senders, content and send times, tested on every send.

Fair splits

Visitors split evenly and at random, without slowing the page down.

Honest winners

A winner only when the result holds, measured on what matters to you: leads, sales or revenue.

Agents

AI proposes the next test from what it has learned and writes the variants, for a person to approve.

What getstested.

Websites

Pages that sell

Headlines, offers, layouts and calls to action.

  • Headlines
  • Offers
  • Calls to action
Landing pages

Campaigns that convert

Every ad and campaign page tested against its twin.

  • Ads
  • Forms
  • Lead magnets
Online shops

Revenue, not clicks

Product pages, bundles and checkout steps.

  • Product pages
  • Bundles
  • Checkout
Emails

Newsletters that get read

Subject lines, senders, content and send times.

  • Subject lines
  • Content
  • Send times

How it works.

  1. Pick

    The page, shop or email that matters most, and the goal it should reach.

  2. Test

    Two versions, a fair split of real visitors, running until the result holds.

  3. Keep

    The winner stays live. The other one still teaches us something.

  4. Repeat

    The agents propose the next test, you approve it, and it starts.

Where itis going.

Human led today. Every product has its own next step towards autonomous.

Proof at each stage, from human led to autonomous

Split tests for pages, shops, ads and emails. Proof runs the tests a person approves and names a winner only when the numbers carry it.

Inside.

For the person who will have to live with it.

Tests
Split and multivariate tests on pages, shops, emails and newsletters.
Splitting
Fair, random and fast, without the page flickering.
Goals
Your own: leads, sales, revenue or sign ups.
Statistics
A winner only when the result is significant.
Agents
They propose tests and write variants, for a person to approve.
Data
Your analytics, your shop and your email tool, connected.

Who it is for.

  • Online shops that want more revenue from the same visitors
  • Companies whose leads come through the website
  • Teams that send newsletters and campaigns every week

Start with Proof

From CHF 1'800 a month

Send us the page that matters most. We tell you the first three things we would test.

Send us the page that matters most. We will tell you what to test first.