Showroom
One line of code on your website, or a hosted page. Visitors see their own room and leave a request with the picture.
Showroom on beform.ai- Upload
- Formed
- Request
ConvertOwn brand
From before to form.
The visual sales platform
Show the finishedproject before thefirst quote.
Clients buy what they can see. Beform turns a photo of their own kitchen, bathroom, living room, facade or garden into a photorealistic picture of the finished project in about twenty seconds. Same walls, same windows, same light: it changes only what the renovation would change, so the client recognises the space and sees the version they want. On your website it turns visitors into requests with the picture attached. In the meeting, your consultant refines it live, material by material, from your own range. Beform started as a crue product and now has its own brand and its own site at beform.ai.
For exampleA client photographs their old kitchen at home, sees it in sage and oak a minute later, and the request reaches your consultant with the picture attached.
One photo.One minute.
Same walls, same windows, same light. Drag across and see what a renovation would change, and nothing else.
A 1990s oak kitchen, with matte sage fronts, a quartz worktop and an oak floor.Example. AI illustration.
Today.With Beform.
Sales die in the gap between imagination and quote. Clients cannot describe what they want, the first hour of every meeting is unpaid discovery, drawings are made for projects that are never won, and in the end the offers get compared on price.
- The client cannot describe what they want.
- The first meeting is unpaid discovery.
- Drawings for projects not yet won.
- Offers compared on price.
- The partner at home was not in the meeting.
- A website that collects forms.
Beform closes the gap with a picture. The client sees the result before the quote, the consultant starts from a decision instead of a description, and the offer carries a picture no competitor can match.
What it does.
Showroom
On your website: a client uploads a photo, sees their own room formed in your style, and leaves a request with the picture attached.
Studio for consultants
In the meeting, on a tablet or a phone: materials changed live, recommendations, versions to compare, and the chosen one handed into the offer.
Your catalogue
Your fronts, worktops, floors, colours, blinds and fittings, taught to Beform, so every picture is something you can build and price.
3D, VR and 360
Every result in 3D, rooms you can stand in on a headset, and 360 tours captured with a phone.
Second Look
Old quotes that went quiet, formed again and sent in your name, so the client sees what they almost bought.
AI Brain
Your company digested for Claude, ChatGPT or any MCP assistant, able to form visuals and read requests and the catalogue.
Theplatform.
Studio
The workspace for the meeting: live materials, recommendations, versions and the handover into the offer.
Studio on beform.ai- Live materials
- Versions
- Into the offer
Your catalogue and your CRM
Catalogue and style presets, CRM and webhooks, a quality layer per range, roles and a named contact.
Your catalogue and your CRM on beform.ai- Catalogue
- CRM
- Roles
Partner programme
For the people who bring Beform to companies: agreement, referral links, demos and payouts.
Partner programme on beform.ai- Referrals
- Demos
- Payouts
How it works.
Capture
A photo the client already has, on your website, a showroom tablet or your consultant's phone. No app, no account.
Form
Their own space, formed in about twenty seconds. Walls, windows, doors and the camera stay exactly where they are.
Refine
Materials changed one at a time from your range, with recommendations, and every change kept as a version.
Qualify
The client keeps the picture by leaving their contact. Photo, direction, versions and answers land with your team and in your CRM.
Continue
The consultant opens the same picture and hands the chosen version into the offer. The conversation starts from a decision.
Whatchanges.
Faster turnover
The first direction exists before the first meeting.
Less unpaid work
No long drawings for projects not yet won.
Higher close rate
People buy the version they can already see themselves in.
A lead machine
Every website visitor can become a request with a picture.
Clients buy what they can see.
Built forevery trade.
For every company that sells a result clients need to see first.
01
Kitchen studios
Sell the kitchen before the showroom visit.
02
Bathroom specialists
The old bathroom becomes the one they buy.
03
Tile and stone
The whole wall, not the sample in their hand.
04
General contractors
Qualify the project before you drive to the site.
05
Facade and painting
The house in its new finish, seen from the street.
06
Solar and roofing
The roof with the panels on, before the survey.
07
Landscapers and pools
The outdoor life, visible before the excavator.
08
Windows and sun protection
Blinds and windows, on their own facade.
09
Flooring and interiors
Oak, stone or tile, in their own room.
10
Carpentry and fitted furniture
Sell the built in before it is drawn.
11
Interior designers
The scheme in their rooms, not on a board.
12
Architects and developers
Early directions, without the rendering budget.
13
Property staging
The property as buyers want to imagine it.
14
Interior product brands
Your product, in your dealer's client's room.
15
Material and panel makers
Your decor in the room, before the order is placed.
Why picturessell.
The research behind Beform, as beform.ai cites it.
- more likely to qualify a lead when you reply within the hour
- 7×7×more likely to qualify a lead when you reply within the hourOldroyd, McElheran and Elkington, 2011
- the weight of a possible loss against an equal gain
- 2×2×the weight of a possible loss against an equal gainTversky and Kahneman, 1992
- is enough to grasp the meaning of a picture
- 13ms13 msis enough to grasp the meaning of a picturePotter, Wyble, Hagmann and McCourt, 2014
- as likely to buy with six options on display instead of 24
- 10×10×as likely to buy with six options on display instead of 24Iyengar and Lepper, 2000
- higher bids for a box people had assembled themselves
- 63%63%higher bids for a box people had assembled themselvesNorton, Mochon and Ariely, 2012
Findings from published research, measured in the settings of each study.
A project,not a subscription.
Set up once by the beform team, live in weeks, paid half at the start and half at completion. After that you pay per picture, under a monthly cap you set.
From CHF 3'900
Beform, matched to your company. Live in one to two weeks.
- Your brand, areas and styles
- Before and after with contact capture
- Leads by email or webhook
- One language
Recommended
From CHF 7'900
Taught your own look. Live in two to three weeks.
- Teaching on your look
- Material options from your range
- Two languages
- A review call after thirty days
From CHF 13'900
Your products, your data. Live in three to four weeks.
- Your product catalogue
- Integrations
- All languages
- A named contact
- Studio for consultants from CHF 1'900 once, for up to five consultants
- AI Brain from CHF 2'800 on top of a setup
- Pay per picture after go live, under a monthly cap
Prices in Swiss francs, excluding 8.1% Swiss VAT. Prices are a guide: choosing a plan is a request, not an order. We set your final price individually in a call and confirm it by email.
Its own brand.
Fifty hours of drawing, and no project. That is where beform began: with the hours a craftsman spends drawing for a client who then buys elsewhere. Today it has its own name, its own look and its own site, with Edvin Karlsson as its partner and its face.
Edvin KarlssonPartner, beform
Where itis going.
Human led today. Every product has its own next step towards autonomous.
Beform at each stage, from human led to autonomous
A client's photo of a room, turned into the finished project in about twenty seconds. Your consultant leads the conversation and the offer.
Inside.
For the person who will have to live with it.
- Ultra on OpenAI GPT Image, Pro on Google Nano Banana Pro at 2K, and Fast on Google Nano Banana at 1K.
- Under a minute on the website. Fast returns first directions in seconds.
- Walls, windows, doors and the camera locked. Only what a renovation would change, changes.
- The website and the Showroom in sixteen languages, Studio and the client portal in six.
- In the browser on phone, tablet and computer. No app to install.
- HubSpot, Pipedrive and Salesforce, a signed webhook for Zapier, Make and n8n, and the Showroom on WordPress, Webflow, Shopify, Squarespace, Wix and Framer.
- Stored in Zurich, the application in Frankfurt. Photos are processed by Google and OpenAI models, also in the USA, and never used for training.
- EU AI Act ready: a visible label and IPTC metadata on every picture.
Its own brand
beform.ai
Pricing, demos and the whole story live on its own site.
One photo. One minute. One decision. Try it with a room of your own.
beform is a product and brand of crue GmbH. The pictures on this page are examples and AI illustrations, not client projects.
More products
All products
NorthEvery number that matters for a decision in one view, with an AI assistant to ask questions and to decide with.
TwinYour company's AI brain: knowledge, rules, skills and integrations, working in Claude, ChatGPT or your own private AI.Early access
EignaYour own private AI model, trained on your work, running in your own cloud or on your own servers. Data stays home.