AI products, made in Switzerland

crue is a product hub from Switzerland. We build our own AI products, put them to work for our clients and partners, and build the next ones together with them.

See the productsTalk to us
Abstract round forms standing in soft window light

Products used by clients

Just launchedbeform

The visual sales platform for construction and renovation.

We just launched another product. Beform turns one photo of a room into the finished project, and we have started onboarding the first clients.

Kitchen, after: A 1990s oak kitchen, with matte sage fronts, a quartz worktop and an oak floor.
Kitchen, before
BeforeAfter
Kitchen

beform AI engine

We bring the idea, the taste and the standard. AI does the making, with us at every step. Then we give it the final touch, and we stand behind the quality.

Three discs in a row, graphite, glass and graphite: people start and finish, AI works in between
Now

Human led, AI powered

It starts with people and ends with people. AI powers everything in between.

  1. HumanThe idea, the experience, the taste
  2. AIThe production, fast and at scale
  3. HumanThe review and the final touches
One graphite disc and a curve of glass discs that carry on by themselves
Next

Agentic

Agents do most of the work, end to end. People set the direction and give the final yes.

  1. HumanThe direction and the goal
  2. AgentsMost of the work, step by step
  3. HumanThe final yes
A glass sphere inside a glass ring on a dark ground, running on its own
After

Autonomous

All autonomous. People step in where they choose to, and nowhere else.

  1. AgentsThe work, from the first step
  2. AgentsThe checks along the way
  3. AgentsThe finish, shipped

Five jobs: intelligence, operations, build, reach and convert. Each product built because we needed it, run on our own company first, and sold once it worked. One family, each in the shape of the job it does.

From first callto running product.

No discovery phase that bills by the week. A short conversation, a fixed offer, a product in your brand and your systems.

  1. Talk

    Thirty minutes

    You describe the job in your own words. We tell you honestly whether one of our products does it, and which.

  2. Fit

    Within the week

    A fixed offer with a named product, a price and a date. No hours, no surprises later.

  3. Set up

    Two to four weeks

    We load your brand, your conventions and your systems, and you see it working on your own material.

  4. Run

    From then on

    It runs, human led. We stay on it, and every product moves along the line towards autonomous.

Where eachproduct is going.

Pick a stage. Each product shows what it does there. Today every product works at the first stage; the next two are where we are taking them.

It starts with people: the idea, the experience, the taste that knows what good looks like. AI powers the production in between, faster and wider than any team could. Then a person reviews the result and adds the final touches. This is where honest work with AI stands today, and we say so plainly.

TwinYour company's AI brainTwin knows your company inside Claude or ChatGPT. It drafts offers, answers questions and prepares the work; your people check and send.EignaYour own private AIAn AI model of your own, on your own servers. Your experts work with it and correct it, and every update is tested before it goes live.HelmThe AI companyPrototypes of a company run by agents. Today our products each run one function, led by people.StudioAll your marketing, in one placeBrand, website, content, social media and data in one place. Studio drafts and prepares; a person approves every change before it goes live.KontorThe bexio MCPYour bexio, run by asking your AI assistant. Kontor writes offers and invoices and prepares the bookings; a person checks and sends.TimbreVoice clones and voice assistantsA voice assistant that speaks in a voice you choose. Timbre answers calls and books appointments inside your rules, and hands anything unclear to a person.WerkOur app platform, built with youWeb and mobile apps, built with you on our platform. People decide what to build and review every release; AI writes most of the code.ForgeProduct engineeringYour own physical product, from the idea to the maker. People make every decision; AI researches, sketches and models in 3D at speed.LookoutThe B2B sales engineNew B2B clients, found and contacted. Lookout picks the companies, writes on every channel and prepares the follow up; a person approves what goes out.ReelImages and film by AIImages, films and 3D made with AI in your brand's style. Reel makes and checks them; a person picks every image and clip that is used.TempoThe social media engineYour social media, planned and produced. Tempo prepares and tests the month's posts; a person approves every one.CitedFound by AIYour company in the answers of ChatGPT, Gemini and co. Cited measures where you stand and proposes fixes; a person approves every change.ProofSplit testing, always onSplit tests for pages, shops, ads and emails. Proof runs the tests a person approves and names a winner only when the numbers carry it.BeformThe visual sales platformA client's photo of a room, turned into the finished project in about twenty seconds. Your consultant leads the conversation and the offer.NorthAll your numbers, one viewWebsite, sales, marketing and finances in one view. North gathers, measures and explains; a person decides.

What the productshave made so far.

Across our own company and our clients' work, counted to date.

60'443'420lines of code written by agentsWerk
27'698personal emails sent in outreach campaigns, each address exactly onceLookout
19'362receipts read, matched and processedKontor
11'416images and videos made in locked brand stylesReel
7'867social media posts planned, made and publishedTempo
1'655offers and invoices prepared in bexio by asking an assistantKontor
26AI brains built for companies, each one holding what a company knowsTwin
14voices cloned, each with the speaker's written consentTimbre

Three waysto start.

Every product has a price before we start. Or bring us an idea, and we build it together.

Subscribe

Products that run every month and start within days: Studio, Kontor, Timbre, Lookout, Reel, Tempo, Cited and Proof. Cancel with a month's notice.

See prices

Build

Products we build around your company at a fixed price, agreed before we start: Twin, Eigna, Werk, Forge, Beform and North, then cared for every month.

See prices

Partner

An idea worth building? We build it with you, as partners. Agencies and resellers sell our products, or run them white label under their own name.

Talk to us

From thejournal.

All articles

Questions,answered.

No. crue is a product hub. We build our own products, run them on our own company, and set them up for yours. You buy a named product with a price, not a timesheet.

The production is. The idea, the taste and the final touch are human. Every product is human led today: people start the work, AI makes it, people review it and send it.

In Switzerland, the EU or the US, depending on the product and what you need, and your data never trains a model. Products that live in your own Claude or ChatGPT workspace stay inside it.

With the best for the job. We integrate Anthropic, OpenAI, Google and other partners, and plug into the assistant your team already uses: Claude, ChatGPT, Copilot or anything that speaks MCP. When the data must not leave, we bring you Eigna, built by our partner Eigna Labs: a private model of your own, inside your own walls. We run it for our own work too. About Eigna, your own private AI

Monthly products start within days. Products we build around your company usually run within two to four weeks.

Yes. Most companies start with one product, often Kontor, Tempo or Cited, and add the next once the first one has become boring.

Tell us the job.We bring the product.

Thirty minutes, no slides. You describe what should run itself, we show you which product does it and what it costs.