All products

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From the idea to the first piece.

Product engineering

Talk to usHow it works
Forge, the object

Your product.From the ideato the factory.

Forge is how an idea becomes a product you can hold. We run it through one platform and one process: the idea and the concept, research, market fit and positioning, 2D sketches and 3D models, materials and costs, the specification a manufacturer can produce from, and the outreach to find the right one. From soft toys to lifestyle products to technical parts, anything that can be produced. Where we are not the experts, we bring the experts in.

For exampleA sketch on a napkin becomes three 3D directions, one decision, and a specification a maker can quote.

An idea.A product.

Most product ideas die between a sketch and a factory. Research, design, engineering, costing and sourcing each need a different specialist, and few founders know where to start or whom to trust.

  • A sketch in a notebook.
  • No idea who would buy it.
  • No idea what it costs.
  • Manufacturers do not answer.
  • Every specialist found alone.

Forge puts the whole path into one process with a full plan. AI researches, sketches and models fast, people with taste and craft decide, and specialists join where the product needs them.

From many ideasto one product.

Every product starts wide: directions, variants, materials. Research and design narrow it down, the specification makes it real, and what comes out is a product someone can make.

  • Ideas
  • Research
  • Sketches
  • 3D
  • Materials
  • Makers
  1. IdeaDirections and variants
  2. ResearchFit, market, price
  3. DesignSketches and 3D
  4. SpecifyReady for a maker
Produced

What it does.

Concept and research

The idea sharpened, the market and the competitors researched, the fit tested.

Positioning

Who it is for, why they buy it, what it costs and how it is named.

Sketches and 3D

2D sketches, renderings and 3D models, iterated until it feels right.

Specification

Materials, dimensions, tolerances and costs, ready for a manufacturer.

Manufacturing

The right makers found, quotes compared, samples checked.

Launch

Brand, packaging, pages and pictures, with Studio and Reel.

What itmakes.

Soft goods

Plush and toys

Characters and soft toys, from the first sketch to the sample.

  • Characters
  • Fabrics
  • Samples
Lifestyle

Products people keep

Objects, accessories and merchandise with a brand of their own.

  • Objects
  • Accessories
  • Packaging
Technical

Parts and components

Parts with tolerances, materials and a specification an engineer signs.

  • Parts
  • Materials
  • Tolerances
Launch

Ready to sell

Brand, packaging, product pages and pictures, with Studio and Reel.

  • Brand
  • Pages
  • Pictures

How it works.

  1. Idea

    What you want to make, for whom, and why.

  2. Research

    Market, competitors, fit, price and positioning.

  3. Design

    Sketches, 3D models and renderings, with your decisions at every step.

  4. Specify

    Everything a manufacturer needs to produce it.

  5. Produce

    Makers, quotes, samples and the first run.

Where itis going.

Human led today. Every product has its own next step towards autonomous.

Forge at each stage, from human led to autonomous

Your own physical product, from the idea to the maker. People make every decision; AI researches, sketches and models in 3D at speed.

Inside.

For the person who will have to live with it.

Research
Market, competitors, pricing and positioning, with sources.
Design
2D sketches, 3D models and renderings, made with AI and refined by people.
Engineering
Materials, dimensions, tolerances and costs.
Specification
A manufacturing ready package a maker can quote and build from.
Network
Specialists and manufacturers for every material and scale.
Ownership
The designs, models and specifications are yours.

Who it is for.

  • Founders with an idea for a physical product
  • Brands that want their own products and merchandise
  • Companies that need a part or a product engineered

Start with Forge

Projects from CHF 4'800

A free first conversation about your idea, then a fixed offer for the path to the first piece.

  • Free first conversationAbout the idea and the goal.
  • A full planEvery step to the first piece, with costs.
  • Designs that are yoursSketches, models and specifications.
  • The right expertsSpecialists and makers where they are needed.
Talk to ushi@crue.ch

Bring the idea. We will bring the plan, the drawings and the people who make it.

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