Humans lead.Experts join.Agents work.
The idea.
crue is a product hub from Switzerland. We build our own AI products for the work every company does again and again, run each one on our own company first, then put them to work for our clients and partners.
Twin holds everything your company knows, and Eigna gives you your own private AI. Studio runs your whole digital footprint, from the website to every page people find you on. Kontor keeps offers, invoices and the books in bexio. Lookout finds the next clients, Reel makes the photos and the film, Tempo runs your social media and Cited gets you named when buyers ask an AI. Proof keeps what sells, Beform shows customers your product in their own room, and North turns all the numbers into the next move.
Each one is human led and AI powered today. People bring the idea, the experience and the taste, AI does the making, and people give it the final touch. With every step a product earns, its agents take on more of the work. Agentic next, autonomous after.
1515Products in the hub
55Jobs they cover: intelligence, operations, build, reach and convert
2424Brands that use our products
7272Integrations and platforms we build with
How we work.
Products, not hours
You buy a thing with a name, a result and a price. Not a timesheet.
Customer zero
We run on everything we sell. If it breaks, it breaks for us first.
Human led
People bring the idea, the experience and the taste. AI does the making. People review it and give it the final touch.
Swiss, and everywhere
Made in Switzerland, with Swiss care for quality and privacy. Your data stays where it has to, and our products work wherever you do.
The crew.
2525years of combined experience in software, marketing and design
A small crew, on purpose: we lead every product ourselves, our agents do the making, and experts from our network join wherever a product needs them.
Roman Fritschi
Founder and CEO
Edvin Karlsson
Partner
The widercrew.
Behind the two of us stands a network of partners, experts and suppliers we have worked with for years. Each of them is among the best at one thing, and comes in wherever a product or a client needs exactly that.
Infrastructure
Hosting in Switzerland, the EU and the US, cloud and dedicated GPUs for private AI.
Security
Penetration tests, hardening, access and key management, monitoring.
Law and data protection
Counsel for the Swiss data protection act, the GDPR, contracts and AI policies.
AI and data
Engineers for models, evaluation, retrieval and data pipelines.
Engineering
Senior developers for web, apps, integrations and mobile.
Creative
Art directors, designers, writers and storytellers.
Film and photo
Directors, photographers and studios, for what should stay real.
Finance
Fiduciary, tax and audit.
The agents.
We are building our own private AI with agentic experts for every part of a company, across industries, and one platform that joins them up. So a company can hand over a whole job, not a single task, and have it done from the first brief to the last report. People stay where they matter most: the idea, the personal contact, the review and the taste.
Our own private AI
Built with our partner Eigna, on hardware we control. What it learns from a client stays with that client and never trains a public model.
Agentic experts
Legal, creative, growth, social, security, development, sales, support, admin and finance. An expert agent for every part of a company we believe will run on its own.
One platform
The experts work together on one platform. A company sees one place, one plan and one result, whatever the job.
- CreativeRendered 24 product images, 6 picked for review
- SalesFound 38 companies that fit and drafted 12 first messages
Products used by clients
And many more.Startups, SMEs and groups in 12+ countries
Integrations andplatforms.
The models, tools and platforms we build with and connect our products to. We pick the best for each job and stay free to switch.
AI models
The models we build with, chosen per job, with our own private AI first.
Open models
The open models we run where the data has to stay inside.
Hardware and cloud
Where it runs, is hosted, stored and shipped from.
Frameworks and tools
The frameworks and tools the products are made with.
Work and CRM
Where the work, the mail and the customers already live.
Social and messaging
The channels where the posts, the ads and the conversations go out.
Growth
Where the numbers come from and the posts are planned.
Apps and wallets
Where the apps we build are published, signed in and paid.
Work withthe crew.
Thirty minutes, no slides. You describe what should run itself, we show you which product does it and what it costs.